The Trentino Valley is in the far north of the country and has been formed by the Adige River flowing down its centre. The valley is surrounding by the Italian Dolomite Mountains and the largest of the area is Trento which acts as the province’s capital.
The principal economic activity of the region has always been farming with the farmers utilizing lush mountain pastures. However, since the end of the Second World War, the importance of the tourist industry has risen and today the region relies on it for the economic benefits it brings into the region.
There is a clear separation of activities on offer between the summer and winter as there is a complete change in landscapes. The winter sees the valley and its surrounding area completely snow covered with freezing temperatures. The arrival of the summer moths welcomes rising temperatures which generates lush vegetation, fast flowing streams and rivers and outstanding mountain scenery.
Although the picture of the region changes seasonally, people are still attracted to visit. Hotels, bars, restaurants and other major services rely on these visitors regardless whether they arrive to enjoy winter activities or summer ones.
The winter season has seen the emergence of major ski resorts around the province that are known around the world. One of the largest resorts is Madonna di Campiglio which, as well as hosting World Cup alpine skiing and snowboarding races, is also the destination for thousands of tourists each year that utilize the 57 lifts taking skiers to the 12 acres of skiing area that is available.
Not all of the province’s ski resorts are large, with Folgaria combining with Fiorentini to provide a ski area that may not be as huge as some resorts, yet is still able to offer great skiing. It has been able to retain its unique culture. Some of the larger resorts have so many visitors that they lose their regional feel, but this isn’t the case with Folgaria.
In the summer Trentino does its very best to encourage vacationing tourists to venture into the region. One of the biggest ways that they have done this in recent years is to introduce the Sounds of the Dolomites Festival. Many different musicians from various parts of the world gather to play concerts I a variety of locations in the mountains.
Sometimes the concerts are in the mornings when the sun rises and, combined with the spectacular scenery, give an unbelievable experience that is not replicated anywhere else in the world. The season lasts through July and August with twice weekly performances.
As well as the mountains coming alive in the summer to the sounds of music, there are also many tourists who visit the region to walk and hike the numerous mountain passes. The more remote routes are made available by the use of chair lifts and there many guides ready to help those who are inexperienced walkers.
There are also many different water sports to choose from in the region. The Noce River offers white water rafting while the calmer Adige River is more suitable for soft rafting. Lake Como is also popularly used for windsurfing, sailing and canoeing. The Trentino Valley is a great example of a region being able to adapt from the summer season to the winter season in order to reap the economic benefits of tourism.